It goes without saying that the music distribution ecosystem is currently undergoing profound changes. There are, of course, the challenges posed by generative AI, which is flooding all platforms with endless streams of music, leading to a narrowing of the creative spectrum in favor of fleeting trends. There is also the policy of dominant streaming platforms, such as Spotify, with ridiculously low royalty rates for streams and the invisibility of all independent musicians who fall below their break-even points.
In this shifting, and often discouraging, landscape, we must applaud initiatives that aim to give musicians back some control over the distribution of their music and to forge fairer connections between creators and listeners.
SUBVERT.FM is one such alternative. Managed by a collective of musicians, according to organizational and decision-making rules developed through consultation and synergy, SUBVERT is now fully public, following months of beta testing and consolidation.
It is a new platform where you can discover new music, across all genres and from all backgrounds, united by their escape from the commercial and algorithmic formats that currently dominate.
AI-generated music is banned here, to restore the human and artisanal dimension to musical creation, reflecting individual visions and sensibilities rather than the chimeras produced by prompts that merely remix what has already been heard.
I invite you to visit SUBVERT, where you’ll find a selection of my music alongside hundreds of other independent artists to discover!
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